LONDON (Reuters Life!) – Madonna and Demi Moore could be fuelling talk of a trend that is growing older ladies regarding the prowl for younger guys but a report on Wednesday stated the occurrence of this “cougar” is really a misconception, confined to your world of superstars.

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

Ashton Kutcher and Demi Moore laugh at President Obama’s monologue during the White House Correspondents’ Association Dinner in Washington. REUTERS/Jonathan Ernst

The research of online dating sites, by the University of Wales Institute, Cardiff (UWIC), discovered gents and ladies are nevertheless instead old-fashioned in terms of trying to find their perfect partner.

Women generally look for an adult and, therefore ideally, wealthier guy, in accordance with the UWIC research.

Guys, on the other side hand, need a young and appealing feminine, and sometimes choose a much more youthful partner as they by themselves age.

The findings, posted within the journal Evolution and Human Behavior, disputes the “cougar” trend popularized in shows and films like “Cougar Town” starring Courteney Cox and “Sex therefore the City” of females aged over 40 searching for “cubs.”

Psychologist Dr Michael Dunn of UWIC’s Cardiff class of Health Sciences led the analysis which involved analysing age choices of 22,000 women and men using online dating services across 14 nations and two groups that are religious.

“A critically important consideration for advertisers on online dating services appears to end up being the age of a possible partner,” Dunn stated in a statement.

He stated it had been a commonly held assumption that with the advent of female economic self-reliance, ladies were now absolve to target guys of every age bracket, as securing economic protection from older, wealthier men ended up being no further a concern.

WOMEN NOT SEEKING “CUBS”

“The transference of feminine desire from fairly older guys to fairly more youthful guys, it’s been argued, is reflected by the development of the doll kid event,” he said.

“The outcomes of our research challenges these presumptions. Even though there ended up being some social variation in extremes, the outcomes revealed demonstrably that females across all age brackets and cultures, targeted men either their very own age or older.”

Dunn stated a pattern that is strikingly different of choices ended up being obvious in guys.

Young males, aged 20 to 25, either targeted females their very own age or marginally more youthful.

But as men aged, they obviously indicated a preference for females increasingly more youthful than on their own, with this particular pattern additionally being cross-culturally constant.

“These findings are obviously supportive of evolutionary theory,” Dunn included. “A wide selection of proof has shown that ladies, when contemplating a possible partner that is long-term focus a lot more than males on cues indicative of wealth and status and these logically accumulate with age.

“Males conversely concentrate more intently on real attractiveness cues and they are demonstrably correlated utilizing the many years of optimum fertility.”

A UWIC launch added: “Madonna and Demi Moore are reported to be affecting an entire brand new generation of ‘cougar’ women that see much younger males because their objective when searching for a long-lasting partner.

“But this concept associated with the ‘toy-boy’ occurrence is dispelled as a misconception which just exists in the wonderful world of celebrity as opposed to showing true to life.”

The nations mixed up in study had been Australia, Brazil, Britain, Canada, Asia, Greece, Germany, Indonesia, Japan, Kenya, Mexico, ukrainian women for marriage Russia, Southern Africa, and Ukraine.

Reporting by Stephen Addison; Editing by Belinda Goldsmith